About Us

Investor-Focused. Results-Driven. Changing the Game in Property Management.

Ashley Simonelli isn’t here to follow the rules, she’s here to rewrite them. As the Broker and Owner of Royal Palm Property Management and The Simonelli Real Estate Group, Ashley leads with strategy, grit, and a no-nonsense commitment to performance.

She’s not just a broker, she’s an active investor with a diverse portfolio of residential and commercial properties across Southwest Florida to include Fort Myers, Cape Coral, Lehigh Acres and Englewood. Every system she’s built, every service she offers, was born from real experience and real results. That’s why Royal Palm has become the go-to firm for landlords and investors who want more than empty promises, they want execution.

Built by Investors, for Investors. 

Ashley launched her companies to fill the gaps she faced early in her own investing journey. Today, her firms serve as a one-stop powerhouse for clients across the globe, providing property management, brokerage services, and high-level investment support with clarity, transparency, and a laser focus on ROI.

Her leadership is grounded in straight talk, streamlined systems, and smart decisions that move the needle. She’s known for shaking up the status quo, holding the line on integrity, and delivering consistent, measurable results.

When she’s not building businesses and portfolios, Ashley is a devoted wife and mom who finds joy in CrossFit, sandy beaches, and supporting her local community.

Ashley isn’t just your broker. She’s your competitive edge in a crowded market.

With over a decade of experience in property management and serving homeowners associations, Cassandra “Cassi” brings a wealth of knowledge, consistent dedication, and genuine care to every client interaction. As a licensed Community Association Manager (CAM) and real estate agent, she specializes in guiding clients through the unique challenges of HOA-governed properties, ensuring a smooth, efficient, and stress-free experience for both owners and tenants.

Cassi is known for her personable demeanor, tireless work ethic, and hands-on approach to problem-solving. Whether she’s coordinating vendors, addressing resident concerns, or supporting homeowners or tenants, she approaches each task with a can-do attitude and a commitment to creating well-managed, thriving communities.

To Cassi, property management isn’t just a job, it’s an opportunity to build meaningful relationships, deliver outstanding service, and make a positive difference in the lives of others.

Outside the office, Cassi enjoys getting lost in a good book, learning new things, and spending time outdoors. Her warmth, professionalism, and attention to detail make her a valued partner to both clients and colleagues alike.

With a background in Commercial Lending and Real Estate Investments in Massachusetts, David has carved a notable career in the finance and real estate sectors. Holding a degree in Finance and Economics from UMASS Boston, David possesses a deep academic and practical understanding of the industry. After relocating to SWFL in 2020, David further expanded his expertise in property management accounting, initially working as an Accounting Manager at Rent Solutions in Tampa, then advancing to a Senior Sales and Service Manager role at Proper.Ai.

In June 2022, David embarked on an entrepreneurial journey, founding a company that specializes in optimizing accounting functions for property managers across the United States. This venture is a culmination of his extensive experience and commitment to excellence in the property management field. David's collaboration with Royal Palm Property Management epitomizes his dedication to enhancing property management efficiency and profitability.

Michelle has over five years of experience in property management, where she has successfully supported leasing, maintenance coordination, tenant relations, and vendor management. Her background includes previous roles in customer service, serving as both a representative and supervisor at one of the world’s largest call centers, as well as Human Resources management at a private security firm.

Her diverse professional experience has strengthened her communication skills, organizational efficiency, and creative problem-solving abilities.

She brings creativity, dedication, and a strong commitment to delivering excellent service and finding the best solutions to meet the needs of our clients and tenants.

With deep roots as a Southwest Florida native and experience in property management since 2021, LeeAnn brings a sharp eye and steady hand to every property she oversees. Her approach is informed by real-life experience, both as a former renter and a current homeowner, allowing her to manage with empathy for tenants and an unapologetic sense of urgency on behalf of property owners. She understands the high stakes involved and is meticulous in her attention to detail.

Prior to joining Royal Palm, she successfully built a personal shopping business and operated a small handyman company in the local area. These ventures provided her with valuable insight into the vendor and service side of property care. As a result, she has a keen ability to identify quality work, negotiate fair rates, and keep projects progressing without unnecessary delays.

As a mother balancing the responsibilities of building a new home for her young children, while guiding an older child preparing to leave the nest, she understands the importance of a safe, well-managed living environment. She brings that same energy and dedication to her work: responsive, respectful, firm when necessary, and always committed to protecting the owner’s investment while fostering positive tenant relationships.

With a strong background in customer service and sales, Adrian Soriano brings dedication, organization, and a solutions-oriented mindset to his role as Personal Assistant at Royal Palm.

With over 5 years of experience managing client relationships and business operations, Adrian has developed excellent communication and multitasking skills, ensuring that every interaction with tenants, vendors, and homeowners is handled with efficiency and care. His previous roles as Store Manager and Sales Representative have given him extensive experience in daily operations, customer service, and process optimization.

Adrian holds a Bachelor’s Degree in Gastronomy and is bilingual in Spanish and English, allowing him to serve a diverse clientele with professionalism and warmth. Committed to maintaining Royal Palm’s high standards, he works closely with the team to support seamless communications and provide an outstanding experience for all residents and clients.

Mafer brings a diverse range of skills and experience to the table, having excelled both as a customer service representative for one of the largest cable companies in the US for over 4 years and as an HR assistant for one of the biggest movie theatre companies in the world for almost 2 years. During her time as an HR assistant, she was responsible for ensuring the well-being and satisfaction of both customers and employees, which involved coordinating various wellness programs and activities.

One of Mafer's greatest strengths is her ability to show empathy, which she believes is crucial in building strong and positive relationships between companies and customers. In her free time, she enjoys taking leisurely walks with her dog, reading in the park, and listening to others' stories.

Ahdry is a tenacious people person! After moving to Southwest Florida in 2018, she planted roots in the community through her experience in coaching gymnastics, teaching dance, food service, restaurant management, and 9 years of customer service. 

Working with many small businesses and all ages, she emits a fresh perspective. Accountability, efficiency, and respect stand at the forefront of Ahdry’s core values. Love for movement, music, art, and literature drive this coffee enthusiast to create a connection with every client. 

Now stepping into the world of property management, you can expect nothing but compassion and tenacity from Royal Palm Property Management’s latest addition to the team.

Miguel Santibañez serves as our Director of Quality and Maintenance. With over 11 years of experience in the customer service and quality management fields, Miguel has consistently demonstrated excellence and leadership in various roles, including Quality Department Coordinator and Operations Manager at one of the largest global contact centers. His extensive background includes collaborating with major clients and delivering exceptional service with a human-centric approach. Miguel's expertise in implementing quality management systems and his strategic vision have significantly contributed to the optimization of operational processes and enhancement of customer satisfaction.

Miguel's commitment to quality and customer service, coupled with his strategic and human-centric approach, makes him an invaluable asset to our organization. His ability to seamlessly blend technical proficiency with a deep understanding of client needs ensures that every project he undertakes exceeds expectations.

Outside of his professional achievements, Miguel is a devoted family man who treasures spending quality time with his friends and family. His dedication to personal relationships mirrors his professional philosophy: we work with people, not numbers. This perspective brings an authentic sense of service and empathy to every role he undertakes.

With over eight years of experience in customer service—serving as a representative, supervisor, and operations manager for one of the largest contact centers in the world—Ollie brings a deep commitment to service that emphasizes genuine human connection. His career has included close collaboration with two of the biggest cable providers in the U.S., and his approach is rooted in the belief that businesses serve people, not numbers.

Holding a degree in Internal Communication, Ollie applied his expertise over a five-year span—first as the Internal Communication Coordinator at Little Farm Organics, and later as a Graphic Designer for a real estate company. Throughout his career, he has demonstrated a unique ability to blend strategy, empathy, and creativity.

Now, after seven successful years with the company, Ollie leads the Tenant and Customer Services Department. In his role as manager, he ensures the highest standards of communication across tenants, vendors, and homeowners, while aligning every interaction with the company’s policies and core values. Ollie remains a steadfast support to employees and associates—always ready to provide guidance, offer assistance, and create an exceptional service experience for all parties involved.